Client: A growing dental practice aiming to expand into specialized services such as orthodontics, periodontics, and dental implants.

Problem:
The dental practice sought to offer a broader range of services to attract a larger client base and improve revenue. However, recruiting qualified specialists proved challenging. They struggled to find experienced orthodontists, periodontists, and implantologists, leading to delayed service expansion and frustrated patients who had to be referred to external providers.

Challenges:

1. Scarcity of Qualified Specialists: Finding certified orthodontists, periodontists, and other specialists in the area was difficult, with limited candidates who met the clinic’s standards.
2. High Recruitment Costs: The clinic’s recruitment efforts were costly and time-intensive, as the hiring team was unfamiliar with the specific requirements and credentials needed for each specialization.
3. Patient Retention Issues: Patients who needed specialized care often left the practice for clinics offering these services, leading to a loss in potential revenue and lower patient retention.

Solution:
Pulivarthi Group implemented a targeted recruitment strategy to attract qualified specialists to the practice, leveraging industry-specific job boards, partnerships with dental schools, and networking with professional associations.

1. Specialized Recruitment Campaign: Pulivarthi Group launched a recruitment campaign targeting professionals certified in orthodontics, periodontics, and implant dentistry. By advertising on niche job boards and collaborating with dental organizations, they attracted highly qualified candidates.
2. Screening and Vetting Process: A thorough vetting process was implemented to ensure candidates had the necessary credentials, experience, and patient care approach that aligned with the practice’s values.
3. Offer of Flexible Scheduling and Continuing Education: To attract top talent, the practice offered flexible work hours, competitive salaries, and opportunities for ongoing education, enhancing the appeal of the open positions.

Outcome:

• Successful Recruitment of Three Specialists: Within three months, the clinic had recruited an orthodontist, periodontist, and implantologist, allowing them to expand services and reduce patient referrals to external providers.
• 20% Increase in Revenue: By offering these specialized services, the clinic saw a notable revenue increase and was able to attract new patients who required advanced dental care.
• Higher Patient Retention: Patients requiring specialized services were now able to remain within the practice, which improved retention rates and overall patient satisfaction.

Stats:

• Dental practices that offer a broader range of services can increase revenue by up to 25%
  
• Clinics with in-house specialists report 40% higher patient retention as patients prefer to receive all their dental care in one location
  
• 60% of dental professionals view flexible scheduling as a major factor in choosing an employer
  

Conclusion:
Through targeted recruitment and an appealing benefits package, the practice successfully expanded its service offerings, improving both revenue and patient retention. By bringing specialized professionals in-house, they could deliver comprehensive care and attract a wider patient base, establishing themselves as a full-service dental provider.