Senior Strategist – Brand (Health)

Job Title: Senior Strategist – Brand (Health)

Company Overview:

Pulivarthi Group is a premier global provider of staffing and IT technology solutions, renowned for delivering exceptional services tailored to each client's unique needs. With a steadfast commitment to excellence, we merge expertise with innovation, ensuring cost-effective solutions of the highest quality. Our diverse client base spans healthcare, finance, government, and beyond, reflecting our adaptability and proficiency across industries. Operating in the United States, Canada, and Mexico, we pride ourselves on aligning with clients' cultures, deploying top-tier talent, and utilizing cutting-edge technologies. Pulivarthi Group stands as a beacon of reliability, efficiency, and innovation in the realm of staffing solutions.

Job Overview/Summary:

We are seeking a highly skilled Senior Strategist – Brand (Health) to support marketing, research, and strategic initiatives across healthcare brands. The ideal candidate will leverage deep insights, strong analytical abilities, and creative thinking to develop brand strategies, customer journeys, competitive analyses, and insights that guide communication and positioning for both HCP and DTC markets.

Responsibilities:

• Prioritize research objectives, recommend methodologies, and manage research logistics

• Develop research proposals, screeners, and discussion guides

• Analyze research findings, summarize insights, and identify strategic implications

• Conduct category and competitive analyses, identifying trends and actionable recommendations across HCP and DTC landscapes

• Create detailed customer journeys, identifying key pain points, behaviors, and attitudes

• Generate insights to inform positioning, communication, and strategic direction

• Develop positioning statements and understand core positioning fundamentals

• Draft creative briefs and background briefing documents with guidance

• Participate in creative review sessions, offering clear and constructive feedback

• Prepare workshop proposals and materials, manage workshop logistics, and summarize outcomes

• Identify research needs, generate customer insights, and contribute to pitch deck development

Primary Skills:

• Market research (qualitative & quantitative)

• Strategic planning and insight development

• Customer journey mapping

• Positioning and communication strategy

• Competitive and category analysis

Secondary Skills (Good to Have):

• Workshop facilitation experience

• Experience with branding or creative agencies

• Familiarity with healthcare marketing trends

Qualifications:

• 3+ years of experience in market research and strategic planning, preferably in the healthcare industry

• Experience working with HCP and DTC audiences

• Strong analytical and problem-solving skills with ability to synthesize complex data

• Proven experience developing research materials (proposals, screeners, guides)

• Ability to develop customer journeys and uncover insights from research

• Experience writing positioning statements and creative briefs

• Excellent communication and presentation skills

• Proficiency in Microsoft PowerPoint and Excel

• Highly collaborative and capable of working with cross-functional teams

Benefits/Perks:

• Competitive salary

• Comprehensive medical, dental, and vision benefits

• Professional development and growth opportunities

• Flexible and collaborative work culture

Equal Opportunity Statement:

Pulivarthi Group is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture and celebrate authenticity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics.